• Made with      in Brazil
  • Free shipping on orders over $50
  • Made with in Brazil
  • Free shipping on orders over $50

About LIVE!

LIVE! was born with a commitment of being synonymous
to quality, style and functionality.
We are a national reference in Fitness with
products that are a hit in gyms, yoga studios, dance and
the day to day in the life of the contemporary woman.
Besides Fitness we work with Beach, Men, Kids and LIVE!+
lines that amplify our universe.

We are in love with fashion, health
and well-being.
Our purpose is to inspire you to
live a more healthy, active and happy life.
LIVE! is a lifestyle! Join us!

Our History

LIVE! was born in 2002 through the founders Joice and Gabriel Sens with a lot of love, enthusiasm,
faith and passion believed that building this company is what had to be done.
The first and largest challenge they would face would be to create a brand that was strong and from scratch.
Follow their trajectory!


  • The start of LIVE! created by Joice and Gabriel Sens.

  • First fashion show in Donna fashion, in Florianópolis Brazil.

  • Official launch of beach and lifestyle fashion lines.

    Start of partnership with Paulo boss demo.

  • Start of Team LIVE! with the start of Bella Falconi an a brand Ambassador.

  • Launch of global e-commerce.

    Grand opening of first international store in Miami.

    Created first jean legging in the world.

    First LIVE! Fit Day with Cau Saad.

  • Launch of LIVE! ID Project of personalized products.

  • 2003

    Grand Opening of the first LIVE! Store.

  • 2008

    Moved into it’s first headquarters in an area of 861112,83 ft² in Jaraguá do Sul, Brazil.

  • 2010

    Grand Opening of the first LIVE! franchise, in Jaraguá do Sul, Brazil.

  • 2014

    E-commerce begin their operations in Brazil.

  • 2016

    Offical sponsor of Beach Model Volleyball uniforms, USA.

    Grand Opening of first pop up store, in London.

  • 2019

    Launch of concept store at Morumbi Shopping.



  • “Gratitude, is a very strong word for me, because alone we go nowhere.
    It’s the people that build the house that make if so the business prospers and grows.” Gabriel Sens, Founder and CEO

  • “Our greatest motivation is to wake up every day and come to work knowing how many people are involved with us. That today LIVE! is the dream of so many others.” Joice Sens, Founder and Creative Director.

  • “The LIVE! mode of being is intense! At every moment, there are new things being developed. There aren’t any barriers between departments and upper management. We are a family everyone helps each other and with that the company gains higher speeds” Paulo Boss Demo, Partner - Industrial Director.

Get to know our campaign

live! blog