Ever since LIVE! was founded in 2002, our team is committed to being kinder to our planet. While we care for the environment and the people who work with us, we seek to inspire our customers to lead a more active, healthier and happier life through our clothing.
LIVE!FUTURE, protecting today, thinking about tomorrow.
Walking towards the future.
2002
2002 LIVE! was born with the purpose of changing the activewear market in Brazil.
2010
2010 We proudly reached 100% recycling of all our factory textile waste.
2015
2015
ā¢ We began sourcing responsible Cotton.
ā¢ Our first USA store opening in Miami, Florida.
ā¢ Our global e-commerce platform launched.
2019
2019
ā¢ Our second USA store opening in Miami, Florida.
ā¢ Our partnership with the One Tree Planted organization began.
2020
2020
ā¢ We started measuring our carbon footprint.
ā¢ We developed the SORONAĀ® fabric, made with plantbased glucose.
ā¢ We significantly increased our use of more sustainable raw materials and set goals for continuous improvement.
2022
2022
ā¢ LIVE! celebrated its 20 year anniversary.
ā¢ We started using clean energy in our factory.
ā¢ We decided to reduce the use of single-use plastic when shipping online purchases.
