Each and every new collection is designed with wearable tech, versatility and sustainability in mind.
At LIVE!, defining a concept for a new collection involves in-depth research and analysis of current and future consumer trends and behaviors.
THE PROCESS
We’re living in a world where change is constant, allowing us to reinvent ourselves however and wherever we desire.
IMAGINE ‘23 champions this new reality. One where we can dare to dream of a better, more sustainable world that is intrinsic to our brand essence.
THE CONCEPT
We seek to inspire vivacity and energy through vibrant colors like saturated pinks, deep blues and creamy greens combined with new neutrals that harmoniously unite our palette.
THE COLOR PALETTE
Harmonious color transitions are created and distributed in our product mix, composing themed families within the collection that are introduced as on-going drops.
THE CREATIVE PROCESS
Our pattern makers start development with a photo and a technical drawing of a garment. They then discuss details around shape, fit and functionality with the designers to create patterns that bring the drawing to life.
Samples are then developed and adjusted, typically going through three rounds of reviews & revisions before being approved for production.
SHAPES & SILHOUETTES
We can proudly claim that 70% of our collection is produced with low environmental impact.
Our manufacturing processes involve recycled water use from rainfall for fabric-dying, solar energy consumption and eco-friendly fabrics.
THE PRODUCTION PROCESS
Seamless
Our Seamless garments are made in a loom with desired width adjustments. Garments are removed from the loom in one piece, with stitches then applied only where absolutely necessary. This results in less friction between seams and the skin. We also have the capacity to add compression technology within the fabric structure, allowing us to apply varying compression levels exactly where they are needed.
Thermo Skin
Industrially developed thermoregulating polyamide fabric with a fleece aspect in its interior.
Bi-stretch
All garments containing elastane carry Bi-Stretch technology, enabling stretch in all directions.
LIVE! ADVENTURE
Functional items especially developed for hiking, climbing and outdoor activities. Features functional designs with thermal comfort fabrics that adapt to varying temperatures.
LIVE! ACTIVEWEAR
Designed to boost performance during workouts with technologies for any and all sports practice.
LIVE! RUNNING
Entering the second year of the LIVE! RUN XP circuit in Brazil, we now have more items and accessories made especially for runners.
race pro
Developed for high intensity sports practices, provides a perfect fit with muscle-firming and breathable properties.
neopren
Soft touch and form fitting.
fit green
Technological and sustainable, Fit Green features LYCRA® EcoMade, a blend of recycled fibers, and Sensil®EcoCare, a highly durable fabric processed in a closed loop cycle with low water and energy consumption, guaranteeing lower CO2 emissions.
Now, more than ever, the world needs transparent and responsible companies with a core social mission focused on helping people and the planet.