We are passionate about fashion, health and wellness. Our purpose is to inspire you to reach your dreams of a more active, healthier and happier life.
LIVE! is a lifestyle! Join us!

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Since 2002 in the activewear market, LIVE! was born with a commitment to be synonym of quality and uniqueness.

We are known for our advanced technology in our products, focused on comfort and performance. Being the reference in the international activewear fashion market, and with each collection new products bring functionality, style and design.

Counting with 3 distinct product lines, fitness and beach, the brand is focused on women with personality and unique style. Together they create a daring, sophisticated and contemporary look.

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Store Concept

LIVE! presents a new architectural project with a differentiated concept signed by FAL Strategic Design. Creating an exposed, welcoming enviornment for the storekeepers and the clients.
This concept has taken us to first place in the award for Retail Store Design - POPAI 2015

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Shopping Eldorado Store Launch

Where we are located

In 2010 the first flagship store was created. “ LIVE! needed a special space to present its collections and to have a concept store to be located in Jaragua do Sul, the headquarters city for LIVE! helped us to closely follow this project” explained Gabriel Sens, the director of the company.

This was only the beginning of the expansion today we have a total of 14 locations - Recife (PE), 2 stores in Salvador (BA), Uberlândia (MG), 2 stores in São Paulo (SP), Sorocaba (SP), Balneário Camboriú (SC), Joinville (SC), Jaraguá do Sul(SC), 2 stores in Porto Alegre (RS), Santarém (PA), Brasília (DF) and Maceió (AL).

Besides this we are present in the US with 2 stores in Miami (Licoln Road and Brickell City Centre) and we are also present in the UK with a Pop Up shop in London.

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Franchise Profile

  • Sensibility and easygoing with interpersonal relationships
  • Understanding local market and its regional characteristics
  • Understand and Like fashion
  • Organization of good financial management, discipline and perseverance.
  • Dynamism, leadership and entrepreneurship
  • Conceptual mastery and practice in business principles.
  • Familiarity with sales
  • Proactive, that unites the analytical capacity and the power of discernment;
  • The ability to financially invest and and reinvest in the business.
  • Total comitmment in the management of the franchise.
  • The desire and the aptitude to participate in a clearly formatted structure.
  • Identification with the segment and time availablility to operate the business


Email us at expansion@liveoficial.com.br or call (305) 537-4910 or leave your contact information below to learn more about the opportunity.