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About LIVE!

Live! was created with a commitment to comfort,
style and versatility. We are a leading activewear
brand in brazil that is popular in gyms,
yoga studios, dance studios and with the lifestyle
of the contemporary woman. In addition to activewear,
we design a full range of beachwear, mens, kids and
plus size collections that enhance our universe.

We are passionate about fashion,
health and wellness. our purpose is to inspire
you to live a more active, healthier and happier life.

Live! is a lifestyle! join us!

Our History

Live! was born in brazil in 2002, by joice and gabriel sens, with lots of love, enthusiasm, faith and passion.
they believed that building a brand to inspire people in leaving a healthier life was was the right thing to do.
the biggest challenge they faced was creating a brand from scratch that standed out from the
crowd, strong, and synonymous with life, and with a young and fresh attitude.
follow their journey!


  • The start of LIVE! created by Joice and Gabriel Sens.

  • First fashion show in Donna fashion, in Florianópolis Brazil.

  • Official launch of beach and lifestyle fashion lines.

    Start of partnership with Paulo boss demo.

  • Start of Team LIVE! with the start of Bella Falconi an a brand Ambassador.

  • Launch of global e-commerce.

    Grand opening of first international store in Miami.

    Created first jean legging in the world.

    First LIVE! Fit Day with Cau Saad.

  • Launch of LIVE! ID Project of personalized products.

  • 2003

    Grand Opening of the first LIVE! Store.

  • 2008

    Moved into it’s first headquarters in an area of 861112,83 ft² in Jaraguá do Sul, Brazil.

  • 2010

    Grand Opening of the first LIVE! franchise, in Jaraguá do Sul, Brazil.

  • 2014

    E-commerce begin their operations in Brazil.

  • 2016

    Offical sponsor of Beach Model Volleyball uniforms, USA.

    Grand Opening of first pop up store, in London.

  • 2019

    Launch of concept store at Morumbi Shopping.



  • “Gratitude, is a very strong word for me, because alone we go nowhere.
    It’s the people that build the house that make if so the business prospers and grows.” Gabriel Sens, Founder and CEO

  • “Our greatest motivation is to wake up every day and come to work knowing how many people are involved with us. That today LIVE! is the dream of so many others.” Joice Sens, Founder and Creative Director.

  • “The LIVE! mode of being is intense! At every moment, there are new things being developed. There aren’t any barriers between departments and upper management. We are a family everyone helps each other and with that the company gains higher speeds” Paulo Boss Demo, Partner - Industrial Director.

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